I design capability strategy for global businesses, build AI into the way learning gets made, and bring the craft of immersive experience design into leadership development.
Scroll to drive. Explore the world of my work.
Stop 1 AI Works
AI implementation and upskilling
Single Threaded Leader for implementing AI across Amazon Global Operations' learning function, from Learning Designer workflows to senior leader capability.
Built an AI digital twin of the design team, roughly 3x faster from intake to delivery against the manual baseline.
Set the strategy for 18 designers moving from manual authoring to AI-assisted design, with the change management and capability build to make it stick.
Led a programme to build AI capability in senior leaders, with adoption that is effective, responsible and tied to business impact.
AWS Bedrock
Claude
ChatGPT
Synthesia
Articulate 360
Stop 2 Strategy House
Learning strategy for organisations
I work on how a whole function builds capability, from diagnosing the real gap through to proving business impact.
Set the leadership learning strategy for Global Orgs, a leadership population of 200,000+.
Curriculum Design, Example: Data Management, delivered a 335% proficiency lift measured pre and post.
Led learning strategy for Pizza Hut Europe across 25 countries, introducing a new LMS to standardise and scale training.
Diagnose
Architect
Embed
Measure
Stop 3 The Coach House
Team leadership and coaching
Leading, coaching and developing learning designers at Amazon, Shell Energy and Pizza Hut Europe.
At Amazon, led a team of Senior Learning Experience Designers, owning the strategy, architecture and delivery of executive learning across Operations, Central Services and Technology.
At Shell Energy, coached the Digital Design team through the move from face to face to scalable digital learning, designing team processes and building digital capability.
Qualified Higher Education teacher with a PGCert HE, and a Fellow of the Higher Education Academy.
Stop 4 Immersive Park
Immersive experience design for learning
Theme parks, escape rooms and immersive theatre are my inspiration. I combine emotional connection with immersive design, so people remember the learning and act on it back in the day job.
Fully themed, in-person executive simulations using projections, interactive video, board game formats, live actors and gamification.
Designed and built interactive museum exhibits and escape rooms, with freelance design for the NHS, PlayStation Europe and various UK museums.
Led virtual simulation environments at the University of Hertfordshire. MA Interactive Media / Digital Storytelling, Distinction.
AGES model
5Di
ARG simulation design
Showcase Row 1 of 4
Interactive design
Executive Simulation
Design of senior leadership programmes that place leaders inside fully themed simulation with ARG-style design to give every decision visible, escalating consequences. Brought to life with gamification, interactive multimedia, board games and live actors.
Approach
Simulation architecture built on the AGES model, delivered through multimodal in-person experiences.
Outcome
+83 NPS and 97% positive learner sentiment across the first year of delivery. Adopted as the organisation's flagship reference model for leadership development.
Programme name and client identity anonymised at the client's request.
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AI capability
AI Fluency Programme
A capability-building initiative for senior leaders across a global operations function, moving AI from a talking point to a working tool, used responsibly and with a clear line to business results.
Approach
Practical, workflow-embedded learning built around decisions leaders already had to make, structured around the four skills of the CREW framework.
Outcome
Leaders adopted AI into day-to-day decisions with a clearer sense of where it helps, and where it doesn't.
Context
Request
Expectations
Who checks
Internal materials and tooling are confidential and have been omitted.
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Digital simulation
Task & People Balance
A digital simulation that mirrors the struggle of carrying out important tasks while balancing people leadership. Simulated task work runs alongside gamified, scored role play.
Approach
Digital task simulation paired with scored role play, built to surface the trade-offs leaders face daily.
Outcome
Used alongside existing training to open up conversation around ingrained mental models.
Programme name and client identity anonymised at the client's request.
Showcase Row 4 of 4
Gamified compliance
Gamified Safety Training
An annual safety training programme reimagined around a licensed superhero theme, with the client's permission. Delivered as a game with hidden prizes to find and live inter-site competition on scores.
Approach
Existing compliance content rebuilt as a themed, competitive game, with hidden in-experience rewards driving repeat engagement.
Outcome
Completion rates reached an all-time high, and ended the previous pattern of managers completing the training on behalf of their staff to save time.
Client identity anonymised. Licensed IP used with the client's permission for internal training only, and not reproduced here.
Destination reached
Let's talk about your learning problem.
Full project detail, references and a walkthrough of my design process are available on request.
2026 to presentSingle Threaded Leader, AI Implementation & Curriculum Design, Amazon
2021 to 2026Learning Design Manager, Amazon
2020 to 2021Digital Design Lead, Shell Energy
2018 to 2020Senior Learning Experience Manager, Amazon
2015 to 2018Senior Instructional Designer, Pizza Hut Europe
2007 to 2015Lecturer, eLearning Designer & Learning Technologist, University of Hertfordshire
MA Interactive Media / Digital Storytelling (Distinction) · PGCert Higher Education, FHEA · BSc (Hons) Interactive Systems and Multimedia · HND Computer Science
Also: Eldritch Media, my independent learning design consultancy, and L&D Prompted, a podcast on AI in learning design.
